Cookie policy

What cookies and trackers are

A cookie or tracker is a small piece of information saved on your device (computer, phone) when you visit a site. Some are essential for the site to work. The others are used to measure the site's audience and the effectiveness of our ads.

Your choice

The site does not show a cookie banner. The audience measurement and advertising trackers described below are turned on as soon as you arrive on the site.

You can object to them at any time:

by blocking or deleting cookies in your browser settings (see “Set up your browser” below);
by writing to us at support@maxpouches.fr.

Essential trackers

They are used for the site to work and cannot be turned off.

Age check: when you confirm that you are 18 or over on entering the site, we save a single value on your device (“18+ = yes”), with no identifier, for 30 days. It saves us from asking you the question on every page. It is neither passed on to third parties nor used for other purposes.
Cart and order (Shopify): “cart” and “cart_currency” cookies (91 days), which keep the contents of your cart.
Operation and security of the store (Shopify): “_shopify_essential” cookie (1 year), which maintains the session, payment and fraud protection.
Country and currency (Shopify): “localization” cookie (1 year).
Sign-up pop-up: a value (“max_popup_seen”) kept for the duration of the browsing session, with no identifier, so that it is not shown to you twice.

The full list of cookies placed by Shopify is published by Shopify: shopify.com/legal/cookies.

Audience measurement and advertising trackers

They are turned on as soon as you arrive on the site, unless you object (see “Your choice”). They are kept for 13 months at most.

Audience measurement and site improvement

Microsoft Clarity (Microsoft): browsing measurement, click maps and session recording (scrolling, clicks, movements on the page). Input fields are masked: what you type is not recorded. Microsoft's policy: privacy.microsoft.com.
Google Analytics (Google, through Shopify's Google & YouTube channel): traffic statistics. Google's policy: policies.google.com/privacy.

Advertising and campaign measurement

Google (Google Ads, through the Google & YouTube channel): measurement of the effectiveness of our ads and targeted advertising.
Meta (Meta pixel, through the Facebook & Instagram channel): measurement of our ads on Facebook and Instagram and targeted advertising. Meta Platforms Ireland Ltd and we are joint controllers of the collection by the pixel. Meta's policy: facebook.com/privacy/policy.
TikTok (TikTok pixel, through the TikTok channel): measurement of our ads on TikTok and targeted advertising. TikTok's policy: tiktok.com/legal/privacy-policy-eea.